Etsy - How Tos
Etsy Education and the Keys to Success
The Project
Etsy commissioned us to create an educational video series designed to empower both new and existing sellers on their platform. The series covered key aspects of running a successful Etsy shop, from opening a store to optimizing listings and increasing sales. Each video showcased a different Etsy seller, providing real-world examples and practical advice to the Etsy community.
Our Approach
We developed a series of five videos that blended educational content with authentic seller stories. By featuring successful Etsy shops like Noémiah, DesignosaurYEAH, Brandi Cheyenne Harper, and goosegrease, we brought Etsy's best practices to life through relatable examples. Our approach focused on creating content that was both informative and inspiring, demonstrating the potential for success on the platform. We crafted each video to stand alone as a valuable resource while also contributing to a cohesive series, culminating in a welcome video that tied all the elements together. This strategy allowed us to deliver practical, engaging content that resonated with Etsy's diverse community of sellers.
Client: Etsy
Project Type: Educational Series
Deliverables:
5-part educational videos optimized for different platforms