Discover - Personal Loans
Do Amazing Things With a Personal Loan
The Project
In partnership with Time Inc.'s branded content studio, we developed a two-part video series for Discover, showcasing how their financial services impact real lives and dreams. The first piece centered on the Campbell Sisters, owners of a Brooklyn grocery store, illustrating how Discover's business lending solutions helped fuel their entrepreneurial journey. Our second feature followed a couple's path to their dream wedding, highlighting how Discover's personal loans can turn aspirations into reality. Through these human-centric narratives, we aimed to demonstrate Discover's commitment to supporting both small businesses and personal milestones.
Our Approach
We structured the series with a Discover host who acted as a guide and interviewer throughout both pieces. This strategy created a unifying presence across the two distinct stories. By facilitating direct interactions between the host, the Campbell Sisters, and the soon-to-be-married couple, we organically explored how Discover's lending solutions impacted their respective journeys. This format allowed us to seamlessly integrate product information with personal anecdotes, resulting in engaging content that showcased Discover's role in helping people realize their business and personal aspirations.
Client: Time Inc./Discover
Project Type: Branded Content
Deliverables:
Two-part branded content video series for Discover:
Feature on the Campbell Sisters' Brooklyn grocery store
Feature on a couple's dream wedding
Both pieces hosted by a Discover representative
Optimized for digital distribution on Time Inc. platforms