Ally Bank - The Economy of Allies

A Relentless Ally for Social Good

The Project

In collaboration with Time Inc.'s branded content studio, we created a two-part series for Ally Bank showcasing innovative organizations making a difference in their communities. The series focused on two distinct entities: PowerPlay NYC, a non-profit empowering young women through sports and education, and stae.co, a tech company streamlining data management for civic leaders to enhance urban planning and governance. Our task was to tell these compelling stories while aligning with Ally Bank's mission of supporting community growth and technological advancement in finance.

Our Approach

We crafted distinct narrative strategies for each piece, united by themes of community empowerment and innovative problem-solving. For PowerPlay NYC, we centered the story on a young woman's journey, allowing her personal growth through sports to illuminate the organization's broader impact. With stae.co, we explored the omnipresence of data in our daily lives, highlighting its potential as a force for positive urban change. Throughout both pieces, we wove a common thread emphasizing the power of community and the importance of forward-thinking solutions. This dual approach allowed us to showcase Ally Bank's commitment to fostering both individual and technological advancements that strengthen communities.

Client: Time Inc./Ally Bank

Project Type: Branded Content

Deliverables:

  • Two-part branded content video series:

    • Feature on PowerPlay NYC

    • Feature on stae.co

  • Optimized for digital distribution on Time Inc. platforms